With today's economic condition, interest in discount coupons has been growing. Neuromarketing firm NeuroFocus has examined how people react to both print and online coupons using their typical combination of EEG, eye-tracking, and galvanic skin response. Neurofocus translated the data into what they call "Key Neurological Metrics" (Attention,…

Imagine two restaurants, one of which sold only french fries as a side dish and another that sold both french fries and salads. Which would sell more fries?…

But, a little sugar goes a long way Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary…

While some users of Twitter might be well served by adding a filter between their thoughts and tweets, researchers at the University of Wisconsin - Madison have…

Understanding how events occur in the brain - how we come to an "aha!" insight, how we make a decision, and so on - fascinates neuroscientists. And anyone…

Green marketing. "Greenwashing." Green is the hot color for marketers these days, but there's an old-fashioned kind of green that most of us overlook: no,…

Japan's second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:TOKYO - Hakuhodo has entered a business alliance with…

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more…

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of…

Why spend money optimizing your conventional television commercials, print ads, etc., when you could beam your product messages directly into people's brains…