It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the…

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you…

With today's economic condition, interest in discount coupons has been growing. Neuromarketing firm NeuroFocus has examined how people react to both print and…

Imagine two restaurants, one of which sold only french fries as a side dish and another that sold both french fries and salads. Which would sell more fries?…

But, a little sugar goes a long way Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary…

While some users of Twitter might be well served by adding a filter between their thoughts and tweets, researchers at the University of Wisconsin - Madison have…

Understanding how events occur in the brain - how we come to an "aha!" insight, how we make a decision, and so on - fascinates neuroscientists. And anyone…

Green marketing. "Greenwashing." Green is the hot color for marketers these days, but there's an old-fashioned kind of green that most of us overlook: no,…

Japan's second-biggest ad agency, Hakuhodo, is investing in the growing field of neuromarketing:TOKYO - Hakuhodo has entered a business alliance with…

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more…