One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of Playboy. His presentation showed how Playboy had created advertorial sections that combined pictorials with…

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to…

Well, the Slovenian Advertising Festival has drawn to a close, and I've finally got a few minutes to comment on the experience and share some of the things I…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon…

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little…

When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand…

The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while…

The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more,…

Selling salty chips to guys isn't all that difficult. As the classic Lay's commercial noted, "You can't eat just one!" Give a guy a chip, and before you know…