What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in your grocery store actually DO get your brain to light up. Here's Today Show video and commentary from Buyology…

The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more,…

Selling salty chips to guys isn't all that difficult. As the classic Lay's commercial noted, "You can't eat just one!" Give a guy a chip, and before you know…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been…

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil…

Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and…

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving…

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that…

A variety of technologies are being pressed into service to "read minds," and Canadian researchers have found they can determine a subject's preference with 80%…