The current economy is tough on retailers. These stores often operate on thin margins to begin with, and make most of their profit during the holiday season. Now, with buyers either suffering from job loss or at least concerned enough to rein in spending, stores are trying to adapt to the new reality and induce shoppers to spend their dollars.…

I saw Bill Gates do a presentation years ago at CES, and he wasn't the most memorable speaker I've ever seen. (Gates has held up a lot better than the…

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the…

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I…

Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that…

We've got an opportunity for all of you would-be neuromarketing experts who couldn't tell a hippocampus from a hippopotamus - Neuroscience Boot Camp at the…

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle…