One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL Media's Nine Network and Neuro-Insight, have launched an effort dubbed PEP - program engagement power - to rectify…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the…

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I…

Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that…

We've got an opportunity for all of you would-be neuromarketing experts who couldn't tell a hippocampus from a hippopotamus - Neuroscience Boot Camp at the…

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle…

I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are…