I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other than to try to work with professors who are involved in the area and and to obtain internships or other…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are…

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural…

Ever wonder why you can't remember the name of the person you met ten minutes earlier? It could be you weren't paying attention. Or, it could be your dentate…

I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast…

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former,…

Why do some internet videos "go viral" and rack up millions of views while apparently comparable videos don't? For marketers seeking to use the video channel…

National Public Radio aired a 30-minute interview with Buyology author Martin Lindstrom yesterday: Lindstrom says companies create rituals around their…

Sands Research has announced a new set of neuromarketing services which the firm claims can improve ads during the "storyboard" process. Dr. Stephen F. Sands,…

Luxury good makers have always counted on their visibility and branding as a key driving force for their business. Once a brand achieves that elusive status as…