Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a key factor in forming trust relationships. Paul J. Zak, director of the Center for Neuroeconomics Studies at…

Why a logical product lineup may not be the most profitable When marketers plan a company's product offerings, they usually try to do so in the…

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a…

A few weeks ago I created a new category here, "Neuromanagement," which fits a couple of posts I've got simmering on the back burner. While those are geared…

One effect of the publication of Martin Lindstrom's Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a…

What could be the biggest conference to date on the topic of neuromarketing, Neuro Connections, has been scheduled for February 5-7, 2009. The conference…

Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy,…

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the…