Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually scribbling such notes, periodically asking questions like, "Who knows Elmer and Dolly Pennington?") It turns…

A few weeks ago I created a new category here, "Neuromanagement," which fits a couple of posts I've got simmering on the back burner. While those are geared…

One effect of the publication of Martin Lindstrom's Buyology book has been a significant uptick in media coverage of neuromarketing. Lindstrom has scored a…

What could be the biggest conference to date on the topic of neuromarketing, Neuro Connections, has been scheduled for February 5-7, 2009. The conference…

Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy,…

Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki If you've ever heard one of…

There's little doubt that some macro political factors were decisive in driving Barack Obama's presidential victory over John McCain. Notably, just as the…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce…

Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to…