Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering petabytes of data about our behavior.…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings…

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...Are we our avatars?…

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host…

Buyology: Truth and Lies About Why We Buy Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that…

According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to…

Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and…

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong…