Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait. In past Neuromarketing posts Taxes Aren't Painful and The Joy of…

Both the traditional press and bloggers have jumped on Martin Lindstom's Buyology: Truth and Lies About Why We Buy. The opinons range from fascinated to…

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of…

One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings…

One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting...Are we our avatars?…

Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC's Today Show. The piece may have been a bit superficial, and the host…

Buyology: Truth and Lies About Why We Buy Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that…

According to author, brand guru, and Neuromarketing reader Martin Lindstrom, the CBS news show 60 Minutes will air an exclusive interview on tonight's show in…

I've been traveling quite a bit recently (which explains the lower rate of Neuromarketing posts), and at a recent stay at a Jameson Inn in Indiana, I…

Here's a prediction: in the coming years, we'll see mirrors popping up in the entryways of churches and other places of worship. And the reason won't be to…