Television advertisers have a lot to worry about these days. The traditional networks have lost market share to an explosion of specialty channels, and television as a whole is threatened by other powerful entertainment choices like the Internet and increasingly realistic video games. One of the biggest worries is that even when television programs…

Marketers know that older buyers frequently behave differently than younger ones. They tend to experiment less with new products, and often exhibit strong…

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at…

As the current financial chaos moves toward some kind of resolution, there will no doubt be plenty of Monday morning quarterbacking to explain what went wrong.…

Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though…

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener's or reader's…

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher…

We know that political marketing - the art of persuading voters to support your candidate - is perhaps the most challenging and least productive form of…

Book Review: Whiff! The Revolution of Scent Communication in the Information Age C. Russell Brumfield, author of Whiff! The Revolution of Scent…

Most of us need to persuade people that we don't know personally to do things. A salesperson wants to close a deal. An office worker needs to persuade the new…