Neurofocus, Inc. has acquired a patent which seems to grant the firm broad and exclusive rights to use neuroimaging for marketing analysis. Here's the text of the first claim (out of 21 total claims) from U. S. Patent 6,099,319: 1. A method of evaluating stimulus materials comprising: selecting subjects; exposing the subject to stimulus…

Book Review: Yes! 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve J. Martin Yes! 50 Scientifically Proven Ways to…

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The…

Jim Edwards of Brandweek has penned an interesting and lengthy article describing his own experience as a neuromarketing subject, as well as providing some…

Book Review: The Back of The Napkin by Dan Roam The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and…

Today, there is a big emphasis on productivity in sales and customer service. Increasingly, customers are given tools to place their own orders, check on…

One of the interesting tricks our brains play on us is to transfer physiological and emotional states that we are experiencing to something else going on at the…

In Decoy Marketing, I described my befuddlement when staring at a shelf full of shaving gel product variations. In that case, a jumbo-sized can at the same…

Marketers are constantly facing the challenge of how to make an offer more attractive to their customers. Will free shipping garner more orders than a $10…

I'm a sucker for discounts. Show me something that costs $50, tell me I can have it for $25, and my hand will be reaching for my wallet while my brain is still…