Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time...) People in emotional or physical distress often turn to "comfort foods" - new research shows that just thinking about these foods can have a significant effect. "Imagery tactics are the most potent cognitive behavior interventions for…

Book Review: Sway - The Irresistible Pull of Irrational Behavior We love irrational behavior here at Neuromarketing - when humans act in illogical and…

As one might expect, interest in neuromarketing isn't limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are…

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something…

It's no news to regular Neuromarketing readers that people's experience with products is heavily influenced by their expectations. Expensive wine tastes better…

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren't going to buy from the cheapest selections. You don't…

We didn't need Econ 101 to learn that a dollar in the future isn't worth as much as a dollar today. Our brains knew that all along. And, as it turns out, monkey…

How do you market a product that your customers know is bad before they try it, and which they may well dislike if they do? That's the dilemma faced by makers…

I'm guessing marketers of products for itch relief, athlete's foot, and the like already know this... but itching can be stimulated by seeing other people…

Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It's hard to…