Here's a scenario... You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you'll have to wait a bit for a salesperson. The greeter hands you a card with a big "97" printed on it, and says, "It should only be a few…

Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science,…

A few days ago, I wrote about the power of the word "New" to get our attention - if there's a more potent attractor out there, it's almost certainly "FREE!"…

Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at…

Marketers know there are potent words in advertising, like "Free" and "New." Neuroscientists have now determined that the appeal of "new" is hard-wired into…

A few weeks ago, Barack Obama’s campaign announced a new website, Fight the Smears, ostensibly to provide quick facts when negative rumors or allegations about…

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There's little doubt that the typical…

Although neuro-alarmists have suggested it, I've finally obtained proof that neuromarketing is the work of the Devil: Link here. :)

Hummer ads from General Motors that have an environmental focus are targeting the wrong buyers.