Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we cheat, how we interpret prices (definitely a neuromarketing hot button), and much more. Ariely's work is…

Marketers know there are potent words in advertising, like "Free" and "New." Neuroscientists have now determined that the appeal of "new" is hard-wired into…

A few weeks ago, Barack Obama’s campaign announced a new website, Fight the Smears, ostensibly to provide quick facts when negative rumors or allegations about…

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There's little doubt that the typical…

Although neuro-alarmists have suggested it, I've finally obtained proof that neuromarketing is the work of the Devil: Link here. :)

Hummer ads from General Motors that have an environmental focus are targeting the wrong buyers.

Ever wonder what goes on inside a journalist’s head when he thinks about politics, television shows, or his boss? An article in The Atlantic, My Amygdala, My…

I've written about sensory branding, olfactory marketing, and in particular Starbucks' attempt to get more coffee aroma into its stores. Now, it seems that all…

The human brain didn't evolve to pick stocks, which explains why there are so few Warren Buffets among the ranks of fund managers. Jason Zweig, author of Your…