It's no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more. What IS interesting from a neuromarketing standpoint is that different directors, content, and styles have a big influence on whether the brain activity of the viewers is similar or dissimilar. …

The use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the…

Reading a person's thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of…

I've been trying to catch up on the neuromarketing press after my lengthy trip, and found that an article in the San Francisco Chronicle provided a nicely…

Regular cruise ship passengers almost always say that cruising is the least painful way to travel. Once you are on the ship, there's no packing or unpacking as…

Why do people do things that will gain them social approval? It turns out that the same parts of the brain are activated for a positive social outcome as for a…

In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a…

I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an…

Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known…

Book Review: The Art of Digital Branding The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to…