In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a more expensive item may have been $499, or even $499.99, instead of $500. My strategy was based on a couple of assumptions. First, I thought that there was probably something desirable about…

I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an…

Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known…

Book Review: The Art of Digital Branding The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an…

The Guardian's Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with…

Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be…

In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I'm not sure why - the twin concepts of…

One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much…

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been…