Regular cruise ship passengers almost always say that cruising is the least painful way to travel. Once you are on the ship, there's no packing or unpacking as you visit new destinations, and you are pampered 24/7. Your cabin is straightened and cleaned several times per day, and an endless cornucopia of food is available. Passengers can see live…

Why do people do things that will gain them social approval? It turns out that the same parts of the brain are activated for a positive social outcome as for a…

In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a…

I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an…

Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known…

Book Review: The Art of Digital Branding The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an…

The Guardian's Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with…

Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be…

In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I'm not sure why - the twin concepts of…