The latest flap in the U.S. presidential campaign is Hillary Clinton's vivid recounting of arriving in Bosnia in 1996: "I remember landing under sniper fire. There was supposed to be some kind of a greeting ceremony at the airport, but instead we just ran with our heads down to get into the vehicles to get to our base." That kind of arrival would…

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret...cloak BS in neuroscientific…

Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most…

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters,…

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are... the result is often a relationship…

Toronto’s Globe & Mail published a fairly lengthy story on neuromarketing, with a lot of discussion of Nielsen Co.’s acquisition of NeuroFocus. The story…

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The…

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations.…

Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and…

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females.…