Yesterday, I commented on Advertising Age's 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis (see Your Brain on Super Bowl Ads.) Sands has actually published a ranking of every single 2008 Super Bowl commercial based on the cumulative level of brain activation by each ad as measured…

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed…

Most merchants would include "happy customers" as a key part of their mission. Oddly, new research shows that sad customers are likely to spend more money when…

Has neuromarketing arrived? If not, it has reached a new plateau of credibility as the privately held Nielsen Company has invested in NeuroFocus, a firm that…

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters' Minds!, on how Lucid…

Years ago, I worked with a group of field representatives selling industrial equipment, and found that many had interesting adaptations to local culture in…

The Loser. The inevitable fMRI neuromarketing analyses of the 2008 Super Bowl ads hasn't appeared yet, but I've got my pick for the worst: Planters Nuts spot…

Starbucks understands sensory branding, and in particular olfactory marketing. The wonderful aroma of a good coffee shop is a great selling and branding tool -…

All too often, writing the copy for an ad campaign seems to be an afterthought. As any skilled copywriter knows, though, good copy will outperform mediocre text…

Neuromarketing is one of the Top 8 Tech Trends for 2008, according to BusinessWeek's Stephen Baker in What You Really Want to Buy. Forget focus groups.…