Why Choose This Book? How We Make Decisions by Read Montague sounds like the perfect read for neuromarketing and neuroeconomics enthusiasts. In fact, the book does provide some interesting insights but the overall density of actionable information, at least for marketers, is fairly low. The title might lead one to believe that the book is a…

Using automated technology to derive neural maps from brain tissue, Harvard researchers are in the early stages of an effort to map the human brain. Eventually,…

As described many times here at Neuromarketing, paying for a product activates the brain's pain center, particularly if the price seems too high to the person…

Long recognized psychological phenomena and various aspects of human behavior are being localized in the brain daily, it seems, and the latest to be studied is…

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had…

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of…

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience…

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover…

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step…