Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday. The biggest shopping day of the year offers retailers a major challenge: how to get people into THEIR store, because once there the customers may spend a good part of their holiday gift budget. While most of the stores use the unsubtle…

What do mathematicians, architects, sculptors, biologists, and graphic designers have in common? They all use what is perhaps the most interesting number in…

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme…

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it's because I enjoy both, but also because each of these beverages comes in an…

Burger giant McDonald's has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald's Eyes…

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging…

A pocketable cell phone/music player isn't the most obvious candidate for sensory marketing, but it seems to have worked for Verizon's Chocolate phone made…

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions…

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself.…

There's more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust…