We are subjected to a constant stream of branding messages - company logos, brand emblems, and even distinctive designs are, quite literally, everywhere. In addition to conventional advertising media, it seems that just about every item that can be used to convey a message has been pressed into service. The net effect of this barrage of branding…

At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product…

The subtitle of Your Money & Your Brain by Jason Zweig (Simon & Schuster, 340pp) is How The New Science of Neuroeconomics Can Make You Rich. No doubt…

Decision making is emerging as a key area of neuroscience research. Neuroeconomics and neuromarketing are informed by brain scan data and other studies of how…

Neuroeconomics research suggests that roughly 15% of your consumers are "spendthrifts" - they have unusually low sensitivity to the pain of paying, i.e., the…

Usually marketers concentrate on getting their own message out, but sometimes it seems necessary to respond to the claims of others. The most annoying of these…

If there's one persistent theme here at Neuromarketing, it's that good offers reduce buying pain for consumers, and bad offers increase it. My fellow Web…

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn't work much better…

We've been writing about "tightwads" and "spendthrifts" lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and…

One out of four potential customers for your product may not buy it, even if the purchase makes economic sense or is otherwise a good decision. A couple of…