"Remember that a man's name is to him the sweetest and most important sound in any language." So said Dale Carnegie, famed author of How to Win Friends and Influence People. As it turns out, Carnegie may have been onto something long before neuromarketing techniques were around to prove it. While it's indeed gratifying when someone uses your…

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when…

These days, people are spending a lot of time online, much of it in Web communities and social networks. Second Life is a virtual world in which users create…

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver's Pond Press) builds on the premise that "facial coding," the interpreting of the…

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It's no surprise that the…

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows…

The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better…

What does your marketing program smell like? If you have difficulty answering that question, you need to get up to speed on the powerful impact that's possible…

Despite the pretty pictures generated by today's fMRI machines, they are lacking in both spatial and temporal resolution. Siemens is addressing this issue by…