The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn’t translate well, so the book was published under the title, Como Influenciar a Mente do Consumidor (How to Influence the Consumer Mind).
The subtitle became “100 maneiras de convencer os consumidores com técnicas de neuromarketing,” a reasonably accurate rendition of the English version, 100 Ways to Persuade and Convince Consumers with Neuromarketing.
It’s exciting to see this happen well in advance of the 2013 Neuromarketing World Forum which will be held in Sao Paulo next March. I know from social media that Brazil is one of the hotspots of neuromarketing interest, so it will be great to connect with enthusiasts who can now read Brainfluence in their native tongue.
Here are some links for more info on the new Portuguese edition:
Publisher’s Page: Como Influenciar a Mente do Consumidor
Buscapé Shopping Comparison Page: Como Influenciar a Mente do Consumidor
And, for my English-speaking readers,
Amazon Page: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Kindle Edition: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Audible Audio Edition: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
