My Stuff
Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to learn more (audio or transcript).
Last week was a busy content week for us, with Robert Cialdini weighing in on whether Six Principles were still enough, how to sell like a magician, why mannequins look at you, and more. It’s all in Is the Neuro-Revolution Bogus? And More – Roger’s Picks.
Around the Web
Need to improve your site’s conversion rate? Brian Dean (@Backlinko) has put together a massive list of conversion-boosting techniques, all with links to the source of the idea so that you can dig deeper. Check out his article, Conversion Rate Optimization (CRO) Techniques: The Complete List. (I’m not sure that any list would be “complete,” but it’s definitely BIG.
Is it time to downsize your website, at least in the amount of text and images on a page?. According to a 2012 Google study, websites with minimalistic designs are preferred by users. Shane Jones (@ShaneJones15) shares his insights in The Psychological Benefits of Simple Design: Why Less Really is More.
The industrial revolution was driven by mass production, which allowed not only economies of scale but standardized products. The opposite may be true for the digital revolution. Liraz Margalit (@LirazMargalit) offers her take on The Psychology Of Online Customization.
While we’re on the topic of customization, here’s another angle. Erik Devanay (@BardOfBoston) explains The Psychology of Personalization: Why We Crave Customized Experiences.
We hear a lot about the customer journey and how important it is, but often it’s presented in theoretical terms with complex flow diagrams. Christopher Ratcliff (@Christophe_Rock) gets down to the nitty-gritty with lots of detail and illustrations in Halfords: the customer journey from search to checkout.
When you think of landing pages, you think of lead generation or, perhaps, info product sales. But, with a bit of creativity, you can use them for diverse purposes and, with a conversion focus, get much better results than other methods. Shannon Byrne (@ShannnonB) provides some unexpected ways to use them in her article How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages.
As always, feel free to add your own suggestion in a comment!
Hey Roger, Thanks so much for including my post in your roundup!
Good stuff, Brian!
This is just to say now much I enjoy and appreciate your emails. There is always exciting information, helping me to go further in my business but also to understand better. Thank you!
Brigitte
Hey Roger! Thank you for including my Unbounce post in your roundup. Glad you found it useful!
Interesting ideas, Shannon!