EEG Neuromarketing in 60 Seconds

It isn’t even Neuromarketing 101, but here’s a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

Roger Dooley 1112 posts 0 comments

Roger Dooley is the author of Friction (McGraw Hill, April 26, 2019) and Brainfluence (Wiley). He is the primary author at Neuromarketing, contributes at Forbes, and hosts the Brainfluence Podcast. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.

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EEG Neuromarketing in 60 Seconds

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