I’ve heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office answered the phone via automated attendant, but the operator and finance department failed to respond and a “mailbox full” message was received in each case.
EmSense raised $9 million in venture capital in 2009, and earlier this year introduced a simple headset to allow over-the-web neuromarketing studies.
The most recent tweets about EmSense are suggestive, but not definitive by any means. (That’s an image, not a live stream!) For the latest Twitter activity, click here.
If anyone has hard info on this, please post a comment or contact me via phone or email as described here.
