Dan Pink Persuasion, Tom Peters Wisdom, More – Roger’s Picks

Here’s your reading list, not to mention a few options for listening and viewing!

My Stuff

Have you ever started playing a video game and gotten so sucked into the action that you ended up playing for hours? Zane Claes (@inZania) is our guest author at Neuromarketing this week, and offers us 3 Neuromarketing Lessons from Video Games. Find out how to apply some of the same principles game designers use to improve your business.

It’s not your imagination that behavior science is getting more visible to the general public. One big reason for that is the best-selling author of Drive and To Sell Is Human, Dan Pink (@DanielPink). At Forbes, I reviewed Dan’s latest project, Crowd Control. It’s a new TV series from National Geographic – find out more at Prime-Time Psychology And Persuasion.

Or, if you want to hear about the show from Dan Pink himself, check out our conversation in Episode #36: Psychology Goes Prime Time with Dan Pink. Dan is a smart guy, and this is an episode of The Brainfluence Podcast you won’t want to miss.

Conversion expert Alex Harris (@alexdesigns) invited me onto his video series, the Marketing Optimization Video Podcast, to talk about techniques you can use to get more leads and sales. Watch our chat, Neuromarketing & Conversion Optimization w/ Roger Dooley of Brainfluence, to get ideas you can start using right away..

If you’ve been a faithful listener to The Brainfluence Podcast, you can skip this post. But if you are new reader here, or haven’t subscribed to the podcast, here’s a short roundup of recent episodes: Still More Brainfluence: 10 New Podcasts. We’ve got best-selling authors like Robert Cialdini, Ann Handley, Scott Stratten, and more. And, we’ve got concepts you’ll want to know about, like “crowdlaunching” and “the cognitive funnel.” Pick and choose, or binge on marketing knowledge with the best brains in the business.

And in case you missed it, here’s last week’s eclectic roundup of interesting articles about persuasion, neuroscience, and lots more: Get Published, Rebuild Your Gray Matter, More – Roger’s Picks.

Around the Web

This could be huge… Remember Watson, the IBM computer program that became a Jeopardy winner? Now, you can put Watson on your team, compliments of IBM. Olivier Blanchard (@thebrandbuilder) gives you the details in IBM Just Made Cognitive Computing and Analytics Accessible to Everyone.

It’s nearly time for a new year, so how about a good kick in the rear from the always insightful Tom Peters (@tom_peters)? It will only take a few minutes to read A Ten-Point “No Option” Manifesto: Re-Imagine. Excellence. Innovate. Now. Or Perish., but it could help you set your agenda for next year and beyond. (And, if you aren’t following Tom on Twitter, you should be. He interacts a lot, and crams a chapter of wisdom into many of his 140 character tweets.)

Got your Christmas shopping done yet? Pay attention and see if you can spot any of these techniques. Money.com (@money) tells you what to look for in 10 subliminal Retail Tricks You’re Probably Falling For. Or, maybe you’ll want to try a few of these out yourself!

Need to breathe some life into your marketing? Vinay Koshy (@vpkoshy) offers 65 Visual Content Marketing Strategies That Make Tired Old Marketing Tactics Look Hip and Fresh. As you might expect for an article about visual marketing, it’s well illustrated.

As a neuromarketing reader, you probably think psychology and business go together like milk and cookies. But perhaps you need to convince someone else.. Yoav Vilner (@YoavVilner) shares Why You Should Incorporate Psychology into Your Business Practices.

Everyone is a content marketer now, and an avalanche of blog posts appear every day. Mack Collier (@MackCollier) thinks the way to keep your content from getting lost in the shuffle is to make it useful. Get Mack’s take in The Complete Guide to Writing Useful Business Blog Content – it’s a useful post!

Share your own find in a comment!