We’ve been writing about “tightwads” and “spendthrifts” lately (see Tightwads, Spendthrifts, and Everyone Else and Five Keys to Selling to Tightwads), and thought Neuromarketing readers might be interested in finding out where they fall on the spending scale. Wharton has put up an online survey that you can complete, and they will tell you whether you are more like Ebenezer Scrooge or Daddy Warbucks. Feel free to post your self-discovery. 🙂
